IDEAL FOR TIRED PUFFY EYES – Prolonged screen exposure, Allergies, Insomnia and general tiredness of the eyes can cause eye puffiness and dryness. Cold therapy helps in tissue recovery and healing around the tired area and gives a fresh feeling. IDEAL FOR DARK CIRCLES - These gel masks are designed specifically to benefit the sensitive skin around the eyes and the cold gel helps in contracting the blood vessels in the skin under the eyes. This reduces the appearance of dark circles around the eyes. COOL GEL THAT LASTS LONGER – SandPuppy EyeFresh cool gel comes with a proprietary formulation that stays cool for 3 times longer than other gel packs. Ensure that the gel is kept frozen before and after use. REUSABLE COLD GEL PACK - Non-Toxic, Anti-freeze Hydrogel formula in a Leak Resistant pouch. The cool gel pack can be removed from the freezer and put back during use. The gel efficiency is maximum when frozen. Refrigeration can reduce effectiveness. SOFT TOUCH AND FEEL- Made with plush scuba fabric for comfort and rests softly on the eyes. The outer cover is easy to hold and can be used as an eye mask on its own during travel. Read Less